{"id":226020,"date":"2024-03-21T19:15:00","date_gmt":"2024-03-21T19:15:00","guid":{"rendered":"https:\/\/brandnewverse.com\/?p=226020"},"modified":"2024-03-25T15:36:07","modified_gmt":"2024-03-25T15:36:07","slug":"roblox-and-tiktok-home-of-gen-z-and-alpha","status":"publish","type":"post","link":"https:\/\/brandnewverse.com\/es\/blog\/roblox-and-tiktok-home-of-gen-z-and-alpha\/","title":{"rendered":"Roblox and TikTok, home of Gen Z and Alpha"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; background_color=&#8221;#e2dddd&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_row _builder_version=&#8221;3.3.1&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.3.1&#8243;]<\/p>\n<p>More than 60% of Roblox users were born after 1997, exactly the same as TikTok.<\/p>\n<p>Both platforms allow the new generations to express themselves in the most authentic and organic way, which creates trends and language codes between them.<\/p>\n<p>We can see Roblox players who are influencers on TikTok with hundreds of thousands of followers, videos of experiences within Roblox that add up to millions of views and thematic hashtags around this phenomenon that has already exceeded the figure of one billion impressions.<\/p>\n<p>In 2023 TikTok and Roblox are positioned in the Top 5 best channels to impact Generations Z and Alpha, and during 2024 they will continue to be among the most important.<\/p>\n<p>If you want to know more about Roblox, Brand experiences and Marketing for Gen Z and Alpha you can join our newsletter!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; _builder_version=&#8221;3.3.1&#8243; background_color=&#8221;#e2dddd&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_code _builder_version=&#8221;3.3.1&#8243; disabled=&#8221;off&#8221; disabled_on=&#8221;on|on|&#8221; custom_margin=&#8221;-5%||-20%|&#8221;]&lt;div id=&#8221;mc_embed_shell&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;link href=&#8221;\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css&#8221; rel=&#8221;stylesheet&#8221; type=&#8221;text\/css&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;div id=&#8221;mc_embed_signup&#8221; style=&#8221;width: 600px;background-color: #e2dddd;&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;form action=&#8221;https:\/\/brandnewverse.us18.list-manage.com\/subscribe\/post?u=731f6a7f22fcd5985ee672bff&amp;amp;id=91598a4230&amp;amp;f_id=00fb98e6f0&#8243; 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window.ftypes = new Array();fnames[0]=&#8217;EMAIL&#8217;;ftypes[0]=&#8217;email&#8217;;fnames[1]=&#8217;FNAME&#8217;;ftypes[1]=&#8217;text&#8217;;fnames[2]=&#8217;LNAME&#8217;;ftypes[2]=&#8217;text&#8217;;fnames[3]=&#8217;ADDRESS&#8217;;ftypes[3]=&#8217;address&#8217;;fnames[4]=&#8217;PHONE&#8217;;ftypes[4]=&#8217;phone&#8217;;fnames[5]=&#8217;BIRTHDAY&#8217;;ftypes[5]=&#8217;birthday&#8217;;}(jQuery));var $mcj = jQuery.noConflict(true);&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;\/script&gt;&lt;\/div&gt;[\/et_pb_code][et_pb_code _builder_version=&#8221;3.3.1&#8243; disabled=&#8221;off&#8221; disabled_on=&#8221;off|off|on&#8221; custom_margin=&#8221;-5%||-20%|&#8221;]&lt;div id=&#8221;mc_embed_shell&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;link href=&#8221;\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css&#8221; rel=&#8221;stylesheet&#8221; type=&#8221;text\/css&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;div id=&#8221;mc_embed_signup&#8221; style=&#8221;background-color: #e2dddd;&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;form action=&#8221;https:\/\/brandnewverse.us18.list-manage.com\/subscribe\/post?u=731f6a7f22fcd5985ee672bff&amp;amp;id=91598a4230&amp;amp;f_id=00fb98e6f0&#8243; method=&#8221;post&#8221; id=&#8221;mc-embedded-subscribe-form&#8221; name=&#8221;mc-embedded-subscribe-form&#8221; class=&#8221;validate&#8221; target=&#8221;_blank&#8221;&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;div id=&#8221;mc_embed_signup_scroll&#8221;&gt;&lt;h2&gt;If you want to know more about Roblox, Brand experiences and Marketing for Gen Z and Alpha you can join our newsletter!&lt;\/h2&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt; &lt;div class=&#8221;mc-field-group&#8221;&gt;&lt;label for=&#8221;mce-EMAIL&#8221;&gt;Email &lt;\/label&gt;&lt;input type=&#8221;email&#8221; name=&#8221;EMAIL&#8221; class=&#8221;required email&#8221; 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[et_pb_line_break_holder] &#8211;&gt;&lt;\/div&gt;&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;script type=&#8221;text\/javascript&#8221; src=&#8221;\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js&#8221;&gt;&lt;\/script&gt;&lt;script type=&#8221;text\/javascript&#8221;&gt;(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]=&#8217;EMAIL&#8217;;ftypes[0]=&#8217;email&#8217;;fnames[1]=&#8217;FNAME&#8217;;ftypes[1]=&#8217;text&#8217;;fnames[2]=&#8217;LNAME&#8217;;ftypes[2]=&#8217;text&#8217;;fnames[3]=&#8217;ADDRESS&#8217;;ftypes[3]=&#8217;address&#8217;;fnames[4]=&#8217;PHONE&#8217;;ftypes[4]=&#8217;phone&#8217;;fnames[5]=&#8217;BIRTHDAY&#8217;;ftypes[5]=&#8217;birthday&#8217;;}(jQuery));var $mcj = jQuery.noConflict(true);&lt;!&#8211; [et_pb_line_break_holder] &#8211;&gt;&lt;\/script&gt;&lt;\/div&gt;[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; background_color=&#8221;#e2dddd&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_row _builder_version=&#8221;3.3.1&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.3.1&#8243;] More than 60% of Roblox users were born after 1997, exactly the same as TikTok. Both platforms&#8230;<\/p>\n","protected":false},"author":10,"featured_media":226021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-226020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[et_pb_section bb_built=&quot;1&quot; _builder_version=&quot;3.3.1&quot; background_color=&quot;#e2dddd&quot; next_background_color=&quot;#000000&quot;][et_pb_row _builder_version=&quot;3.3.1&quot;][et_pb_column type=&quot;4_4&quot;][et_pb_text _builder_version=&quot;3.3.1&quot;] More than 60% of Roblox users were born after 1997, exactly the same as TikTok. Both platforms allow the new generations to express themselves in the most authentic and organic way, which creates trends and language codes between them. We can see Roblox players who are influencers\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"BrandNewVerse\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandnewverse.com\/es\/blog\/roblox-and-tiktok-home-of-gen-z-and-alpha\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandNewVerse - We develop branded experiences on Roblox\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Roblox and TikTok, home of Gen Z and Alpha - BrandNewVerse\" \/>\n\t\t<meta property=\"og:description\" content=\"[et_pb_section bb_built=&quot;1&quot; _builder_version=&quot;3.3.1&quot; background_color=&quot;#e2dddd&quot; next_background_color=&quot;#000000&quot;][et_pb_row _builder_version=&quot;3.3.1&quot;][et_pb_column type=&quot;4_4&quot;][et_pb_text _builder_version=&quot;3.3.1&quot;] More than 60% of Roblox users were born after 1997, exactly the same as TikTok. Both platforms allow the new generations to express themselves in the most authentic and organic way, which creates trends and language codes between them. We can see Roblox players who are influencers\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandnewverse.com\/es\/blog\/roblox-and-tiktok-home-of-gen-z-and-alpha\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2023\/09\/image-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2023\/09\/image-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1104\" \/>\n\t\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-03-21T19:15:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-03-25T15:36:07+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@brandnewverse_\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Roblox and TikTok, home of Gen Z and Alpha - BrandNewVerse\" \/>\n\t\t<meta name=\"twitter:description\" content=\"[et_pb_section bb_built=&quot;1&quot; _builder_version=&quot;3.3.1&quot; background_color=&quot;#e2dddd&quot; next_background_color=&quot;#000000&quot;][et_pb_row _builder_version=&quot;3.3.1&quot;][et_pb_column type=&quot;4_4&quot;][et_pb_text _builder_version=&quot;3.3.1&quot;] More than 60% of Roblox users were born after 1997, exactly the same as TikTok. Both platforms allow the new generations to express themselves in the most authentic and organic way, which creates trends and language codes between them. We can see Roblox players who are influencers\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@brandnewverse_\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2023\/09\/image-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#blogposting\",\"name\":\"Roblox and TikTok, home of Gen Z and Alpha - BrandNewVerse\",\"headline\":\"Roblox and TikTok, home of Gen Z and Alpha\",\"author\":{\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/author\\\/brandnewverse\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brandnewverse.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Captura-de-pantalla-2024-03-21-a-las-18.51.55.png\",\"width\":2162,\"height\":1210},\"datePublished\":\"2024-03-21T19:15:00+00:00\",\"dateModified\":\"2024-03-25T15:36:07+00:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#webpage\"},\"articleSection\":\"Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es#listItem\",\"position\":1,\"name\":\"Hogar\",\"item\":\"https:\\\/\\\/brandnewverse.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/category\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/category\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#listItem\",\"name\":\"Roblox and TikTok, home of Gen Z and Alpha\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es#listItem\",\"name\":\"Hogar\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#listItem\",\"position\":3,\"name\":\"Roblox and TikTok, home of Gen Z and Alpha\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/#organization\",\"name\":\"BrandNewVerse\",\"description\":\"We develop branded experiences on Roblox\",\"url\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/\",\"telephone\":\"+34666349801\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brandnewverse.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/image-1.png\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#organizationLogo\",\"width\":1104,\"height\":952},\"image\":{\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/brandnewverse_\",\"https:\\\/\\\/www.tiktok.com\\\/@olivetix_23\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCsR3A_SUh8S2i-xktVJclFw\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brand-new-verse\\\/about\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/author\\\/brandnewverse\\\/#author\",\"url\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/author\\\/brandnewverse\\\/\",\"name\":\"BrandNewVerse\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb6f115bc6802b53f225a1fda2433c58a7694f7e29b69b302d2ccf2ab176f251?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"BrandNewVerse\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/#webpage\",\"url\":\"https:\\\/\\\/brandnewverse.com\\\/es\\\/blog\\\/roblox-and-tiktok-home-of-gen-z-and-alpha\\\/\",\"name\":\"Roblox and TikTok, home of Gen Z and Alpha - 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