{"id":226160,"date":"2024-04-02T05:42:35","date_gmt":"2024-04-02T05:42:35","guid":{"rendered":"https:\/\/brandnewverse.com\/?p=226160"},"modified":"2024-04-02T06:13:25","modified_gmt":"2024-04-02T06:13:25","slug":"choosing-the-best-entry-strategy-into-roblox","status":"publish","type":"post","link":"https:\/\/brandnewverse.com\/es\/blog\/choosing-the-best-entry-strategy-into-roblox\/","title":{"rendered":"Eligiendo la mejor estrategia de entrada a Roblox"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-226166\" src=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4.jpg\" alt=\"Mastering branded experiences, Launching your brand on roblox\" width=\"643\" height=\"362\" srcset=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4.jpg 1600w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-300x169.jpg 300w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-1024x576.jpg 1024w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-768x432.jpg 768w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-1536x864.jpg 1536w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-18x10.jpg 18w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Download-4-1080x608.jpg 1080w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<h6 class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">BrandnewVerse.101: C\u00f3mo hacer experiencias de marca (Lanzando tu marca en Roblox)<\/span><\/h6>\n<p>&nbsp;<\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Has tomado la decisi\u00f3n de aventurarte en Roblox, est\u00e1s buscando desarrolladores a quienes informar y, mientras redactas el briefing, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">te encuentras pregunt\u00e1ndote: <strong>\u00bfQu\u00e9 es exactamente lo que vamos a hacer en Roblox?<\/strong><\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Sin lugar a dudas, <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">el briefing m\u00e1s vago que he recibido provino de una agencia que dijo:<\/span> <span class=\"OYPEnA text-decoration-none text-strikethrough-none\">\"El cliente quiere hacerse un Roblox\".Todav\u00eda no tengo claro qu\u00e9 significa eso, pero como podr\u00e1s imaginar, no llev\u00f3 a nada, probablemente porque ni el cliente ni la agencia sab\u00edan lo que quer\u00edan.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Como dec\u00edamos antes, Roblox no es solo una plataforma de juegos; es todo un ecosistema y una red social 3.0.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Por lo tanto, al considerar estrategias de entrada, reflexiona sobre c\u00f3mo involucrarte con la comunidad.<\/span><\/p>\n<h6>Cuatro estrategias basadas en la co-creaci\u00f3n<\/h6>\n<p>&nbsp;<\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Aqu\u00ed hay cuatro enfoques basados en cu\u00e1nto control sobre la co-creaci\u00f3n desea tu marca, todos ellos son compatibles y complementarios:<\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong><span class=\"OYPEnA text-decoration-underline text-strikethrough-none\">Experiencias de marca: <\/span><\/strong><\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Para tener un control completo y propiedad, desarrolla tu propia experiencia personalizada. Este enfoque ofrece ventajas, pero tambi\u00e9n requiere un presupuesto significativo y esfuerzo para atraer y retener una audiencia.<\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span class=\"OYPEnA text-decoration-underline text-strikethrough-none\"><strong>Integraciones de Marca en Experiencias de Terceros:<\/strong> <\/span><\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">For <\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Para acciones m\u00e1s t\u00e1cticas que buscan impacto, integrarse en experiencias existentes puede ser una buena opci\u00f3n. <\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">For instance, <\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Por ejemplo, Banana Studios, un estudio de desarrollo nativo de Roblox, ofrece este tipo de integraciones dentro de su red de experiencias, acumulando m\u00e1s de mil millones de visitas.<\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span class=\"OYPEnA text-decoration-underline text-strikethrough-none\"><strong>Desarrollo de objetos de avatar:<\/strong> <\/span><\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Una parte significativa de las ventas de art\u00edculos para avatares ocurre a trav\u00e9s del mercado de Roblox o dentro de experiencias de terceros. Los acuerdos de distribuci\u00f3n, como los que tenemos en el centro comercial, implican promover y vender tus art\u00edculos para avatares para impulsar las ventas directamente dentro de nuestras experiencias.<\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span class=\"OYPEnA text-decoration-underline text-strikethrough-none\"><strong>Co-Creaci\u00f3n en entornos propios:<\/strong> <\/span><\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Fomenta la creatividad llamando a la comunidad de desarrolladores, como lo hizo Duolingo con su game jam en junio de 2022. Este enfoque promueve la co-creaci\u00f3n y el reconocimiento entre la comunidad de desarrolladores.<\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span class=\"OYPEnA text-decoration-underline text-strikethrough-none\"><strong>La toolbox:<\/strong> <\/span><\/span><span class=\"OYPEnA text-strikethrough-none text-decoration-none\">Siempre puedes dejar algunos objetos en la toolbox para que la comunidad de desarrolladores los utilice. Esta opci\u00f3n es la m\u00e1s arriesgada porque pierdes control sobre tu marca pero tambi\u00e9n la m\u00e1s abierta a la innovaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><img decoding=\"async\" class=\"alignnone wp-image-226163\" src=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57.png\" alt=\"four approaches based on how much control over co-creation your brand desires\" width=\"646\" height=\"480\" srcset=\"https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57.png 1042w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57-300x202.png 300w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57-1024x690.png 1024w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57-768x517.png 768w, https:\/\/brandnewverse.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-02-a-las-13.33.57-18x12.png 18w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Muchas marcas desconocen que ya est\u00e1n en Roblox gracias a sus fan\u00e1ticos. A veces, estas marcas tienen sus propias experiencias, y otras veces, su presencia est\u00e1 oculta dentro del banco de herramientas de Roblox Studio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Esta entrada es parte de nuestra gu\u00eda <strong>BrandNewVerse-101: C\u00f3mo hacer experiencias de marca<\/strong>, puedes descargarte el documento entero <strong><a href=\"https:\/\/brandnewverse.com\/es\/mastering-branded-experiences\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a><\/strong> o puedes suscribirte a nuestra <strong>Newsletter<\/strong> <a href=\"https:\/\/share-eu1.hsforms.com\/1tX4Xh7yYTvqeM0VNEcqM3A2dw2lx\" target=\"_blank\" rel=\"noopener\"><strong>aqu\u00ed<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>BrandnewVerse.101: Mastering Branded Experiences (Launching your brand on Roblox) &nbsp; You&#8217;ve made the decision to venture into Roblox, you&#8217;re scouting for developers to brief, and&#8230;<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[49,46,51,44,45,53,41,54,52],"class_list":["post-226160","post","type-post","status-publish","format-standard","hentry","category-resources","tag-avatar-items","tag-brand-activations","tag-brand-integrations","tag-branded-experiences","tag-brandnewverse","tag-co-creation","tag-roblox","tag-roblox-for-brands","tag-toolbox"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"When considering entry strategies, reflect on how to engage with the community, Here are 4 approaches based on how much control over co-creation your desire\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"BrandNewVerse\"\/>\n\t<link rel=\"canonical\" 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