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One of the first lessons you’ll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience. Many developers invest a lot of time reaching out to influencers to try their experiences. It’s a fair trade-off since an engaging experience can be a great tool for the influencer, providing them with regular content.<\/p>\n
One of the highlights in our early days was when CookieSwirlC<\/a>, a YouTuber with 20 million subscribers, did a video about our game ‘Find the Foodkins’. This video has now garnered 9 million views on YouTube and our Foodkins have more than 6 million plays on the platform<\/strong>. She cannot imagine how grateful we feel for such generous support.<\/p>\n However, for brands, it’s common to establish paid collaboration agreements. Influencers can be a powerful tool for driving discovery of your experience. If chosen wisely, the conversion rate from views to visits can easily be around 20%, making them one of the most cost-effective promotional mediums in the long run.<\/p>\n Moreover, they don’t just bring visits; they often bring quality visits: they explain the game and can prompt actions like joining a group or liking the experience. Finally, for a company like BrandNewVerse, which so far has only worked with Spanish-speaking brands, influencers can be a fantastic way to target the Hispanic audience. There are many leading Spanish-speaking YouTubers who can help promote your game with follower volumes comparable to the big English-speaking YouTubers, like Krao_esp<\/a> or Lyna<\/a>, to name a few.<\/p>\n If you’re aiming for a global campaign, We recommend including at least one video with a Spanish-speaking YouTuber in your marketing strategy to not overlook that 15%-20% of Roblox users.<\/p>\n Esta entrada es parte de nuestra gu\u00eda\u00a0BrandNewVerse-101: C\u00f3mo hacer experiencias de marca<\/strong>, puedes descargarte el documento entero\u00a0aqu\u00ed<\/a><\/strong>\u00a0o puedes suscribirte a nuestra\u00a0Newsletter<\/strong>\u00a0aqu\u00ed<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":" One of the first lessons you’ll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience….<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,39],"tags":[],"class_list":["post-226240","post","type-post","status-publish","format-standard","hentry","category-blog","category-resources"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t