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Global Means Global for Everyone
Unlike other audiovisual platforms where language itself is a natural segmentation tool, Roblox automatically translates into 16 languages, which can then be manually curated. In...
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Roblox is like “the youtube of videogames”
Attending GDC (Game Developers Conference) in 2023, I felt like a YouTuber at the Cannes festival… but in 2008. A humorous moment was when I...
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How long does a Roblox project last?
A brand experience takes longer than an integration into an existing game, a virtual store, or developing avatar items. And an experience with 5 maps...
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Influencers Influence in your Experience
One of the first lessons you’ll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience....
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Metaverse is real, and it’s played on Mobile
For all of us in this field, the Metaverse “Pump & Dump” has been quite misleading. When we started BrandNewVerse, people asked why we weren’t...
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Roblox as a Content Generator Tool
When we are asked about the “Buyer Persona” for the services we offer, believe us, there’s not a straightforward answer because it revolves around three...
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Your Avatar is Your Identity on Roblox
One aspect we spend a lot of time emphasizing when speaking with potential clients or agencies is the importance of the avatar to Roblox users....
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Choosing the Best Entry Strategy into Roblox
BrandnewVerse.101: Mastering Branded Experiences (Launching your brand on Roblox) You’ve made the decision to venture into Roblox, you’re scouting for developers to brief, and...
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Roblox is a Social Network 3.0
BrandnewVerse.101: Mastering Branded Experiences (Understanding Roblox) Attending GDC in 2023, I felt like a YouTuber at the Cannes festival… but in 2008. A humorous...
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