Why do kids ask for money to buy clothes in a game?
Generation Alpha makes us question many things, and virtual fashion is one of the topics that other generations find hardest to understand.
Today, we bring you several quick facts that might help you understand:
- New generations spend more and more time socializing in spaces like Roblox, averaging 2.3 hours per day on the platform.
- 50% change their avatars’ outfits weekly; for 40%, expressing themselves digitally is more important than in the physical world.
- Just like in real life, digital fashion choices influence self-confidence and relationships.
- 47% of Gen Alpha expresses their individuality, and 43% improve their self-esteem through digital fashion.
- 70% reflect real-life (IRL) fashion trends in their avatars and, in turn, are inspired by digital fashion for their physical style.
- Almost 3 out of 4 are willing to spend money on digital fashion, with 1 in 4 spending between $20 and $100 on a single virtual item.
- In 2022, more than 11.5 million creators designed 62 million items on Roblox, a 25% increase from the previous year.
A generation that puts their virtual life first has prioritized their virtual appearance, and many don’t quite understand it, but isn’t that what we all do in real life?
English 
Español