Global Means Global for Everyone

Unlike other audiovisual platforms where language itself is a natural segmentation tool, Roblox automatically translates into 16 languages, which can then be manually curated. In our case, we develop in English and curate the translation into Spanish. There are no...

Roblox is like “the youtube of videogames”

Attending GDC (Game Developers Conference) in 2023, I felt like a YouTuber at the Cannes festival… but in 2008. A humorous moment was when I asked a Twitch analytics provider about their metrics and their utility for my campaigns. He looked at me with a...

How long does a Roblox project last?

A brand experience takes longer than an integration into an existing game, a virtual store, or developing avatar items. And an experience with 5 maps inspired by a cartoon series that requires the approval of the producers takes much longer than a simulator built from...

Influencers Influence in your Experience

One of the first lessons you’ll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience. Many developers invest a lot of time reaching out to influencers to try their experiences....

Metaverse is real, and it’s played on Mobile

For all of us in this field, the Metaverse “Pump & Dump” has been quite misleading. When we started BrandNewVerse, people asked why we weren’t making NFTs and earning big money instead of focusing on Roblox development. We always replied, “We...
Why Gen Alpha Spends on Roblox Looks

Why Gen Alpha Spends on Roblox Looks

Why do kids ask for money to buy clothes in a game? Generation Alpha makes us question many things, and virtual fashion is one of the topics that other generations find hardest to understand. Today, we bring you several quick facts that might help you understand: New...
en_USEnglish