Global Means Global for Everyone

Unlike other audiovisual platforms where language itself is a natural segmentation tool, Roblox automatically translates into 16 languages, which can then be manually curated. In our case, we develop in English and curate the translation into Spanish. There are no...

Roblox is like “the youtube of videogames”

Attending GDC (Game Developers Conference) in 2023, I felt like a YouTuber at the Cannes festival… but in 2008. A humorous moment was when I asked a Twitch analytics provider about their metrics and their utility for my campaigns. He looked at me with a...

How long does a Roblox project last?

A brand experience takes longer than an integration into an existing game, a virtual store, or developing avatar items. And an experience with 5 maps inspired by a cartoon series that requires the approval of the producers takes much longer than a simulator built from...

Influencers Influence in your Experience

One of the first lessons you’ll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience. Many developers invest a lot of time reaching out to influencers to try their experiences....

Metaverse is real, and it’s played on Mobile

For all of us in this field, the Metaverse “Pump & Dump” has been quite misleading. When we started BrandNewVerse, people asked why we weren’t making NFTs and earning big money instead of focusing on Roblox development. We always replied, “We...

Roblox as a Content Generator Tool

When we are asked about the “Buyer Persona” for the services we offer, believe us, there’s not a straightforward answer because it revolves around three types of professionals who see value in the solutions we provide: A Digital Marketing Executive...
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