More than 60% of Roblox users were born after 1997, exactly the same as TikTok.
Both platforms allow the new generations to express themselves in the most authentic and organic way, which creates trends and language codes between them.
We can see Roblox players who are influencers on TikTok with hundreds of thousands of followers, videos of experiences within Roblox that add up to millions of views and thematic hashtags around this phenomenon that has already exceeded the figure of one billion impressions.
In 2023 TikTok and Roblox are positioned in the Top 5 best channels to impact Generations Z and Alpha, and during 2024 they will continue to be among the most important.
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