One aspect we spend a lot of time emphasizing when speaking with potential clients or agencies is the importance of the avatar to Roblox users. I don’t know why, as adults we understand the willingness to pay for professional photos for an Instagram or LinkedIn...
Introducing Roblox for Brands As a studio specializing in developing branded experiences on Roblox, we dedicate a significant portion of our time to evangelizing and explaining the platform to brands, agencies, and marketing and communication professionals...
BrandnewVerse.101: Mastering Branded Experiences (Launching your brand on Roblox) You’ve made the decision to venture into Roblox, you’re scouting for developers to brief, and as you’re drafting the brief, you find yourself wondering: What exactly...
BrandnewVerse.101: Mastering Branded Experiences (Understanding Roblox) Attending GDC in 2023, I felt like a YouTuber at the Cannes festival… but in 2008. A humorous moment was when I asked a Twitch analytics provider about their metrics and their utility for...
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